For this college project, the challenge was to rebrand an existing resort and provide it with a fresh, new look. The project began with crafting a logo that would set the foundation for a responsive and user-friendly website. Along with the website, various resort offerings were created such as shampoo and prepackaged coffee, ensuring each product fit within the branding guidelines. The goal of Ocean House's new identity was to carry forward the resort's historic charm and blend it in with a cleaner, modern aesthetic.
A cool color palette of navy blue and white was selected to emphasize the resort's high class and scenic oceanfront location.
It was important to ensure all products designed for this project carried the resort's branding forward to highlight it's presentation as an all-inclusive experience.
