Project Role: Logo Design
A Street Pub opened in Springfield, Oregon in January 2024, and the opportunity was presented to design the logo for this establishment. The client had no goals in mind for the brand, so this project allowed for a lot of exploration. In the end, simplicity was a driving force during the design process, and led to the final result of a stylized street sign that fittingly displayed the name in bold letters.
The street sign is meant to invoke a small-town, local feeling upon viewing. This logo represents a gathering place for those who live here and are destined to become regular customers.
Street sign mockup
