Project Role: Communications Intern - Asset Development
For the 2020 U.S. Olympic Team Trials, I was tasked with creating digital assets such as Instagram Stories, X graphics, social media advertisements, volunteer resources, and printed race bibs. By collaborating with TrackTown USA's communications team, the brand upheld the history of Hayward Field - the iconic track where the event occurred, while also highlighting the track's recent remodel. This brand represented exciting new beginnings through a combination of tradition and innovation that highlighted the hard work of every athlete competing at the event.
Digital templates were created specifically for use on Instagram and X - allowing for quick development of event result graphics. Speed was of upmost importance given the quick pacing of the event.
Template created for the event's digital volunteer manual that was sent out to all volunteers.
Banner graphic created for TrackTown USA's X account.
Racing bib designed for the TRACKTOWN20 Community Race Walk.